The Capstone Encyclopaedia Of Business. The Most Up-To-Date And Accessible Guide To Business Ever

RUR 2167.32

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The business world has changed beyond all recognition in recent years

Annual updates will occur making this a classic key title to keep on the shelves.

Internationally-recognized editorial board

Key title in large promotion including web site and extract mailings

Kicks off this exciting new series and will anchor Capstone as the one stop shop for busy professionals

The first one-volume, accessibly-priced reference book for business in years

Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice

It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond

New skills, insights, tools, technologies and best practice have emerged

The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume

The Capstone Encyclopaedia of Business is organized alphabetically into over 1, 000 entries covering the whole spectrum of business and management including business terms concepts thinkers practitioners organizations brands companies

The Capstone Encyclopaedia of Business makes sense of the new world of business, embracing the best of the new and the most robust of the old

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